Adding links to an email allows you to take a recipient to an external web page such as your company website, to take the recipient to a registration or survey form, and to allow the recipient to download a document such as a product brochure - just to name a few.
This article contains a number of guides for various related topics. Click below to jump ahead to a particular guide.
- Linking Text, or an Image, Inside a Paragraph Component
- Linking to the Online Version of Your Email
- Linking to a Form
- Linking to an Email Address
- Linking an Image Attached to a Paragraph Component
- Linking the Call to Action Attached to a Paragraph Component
- Linking to a Video (this goes to a separate article)
- The Web Links Component
- Adding a Link to Like (Facebook), Tweet (Twitter) or Share (LinkedIn) Your Email
- Add Social Media Icons Into Your Email (this goes to a separate article)
Linking Text, or an Image, Inside a Paragraph Component
These types of links would be used if you wish to add a link in the body of your text or if you wish to insert a button in the text area.
- Go to Messages.
- Select your message and choose Edit from the Actions menu.
- Once you have accessed the message editor, you will then need to highlight the text or image that you would like to use for your link. If highlighting an image like a 'learn more' button, just click it once to highlight it blue.
- When the item is highlighted, click the
(insert link) icon from the floating toolbar.
- From here, you can select from the left which type of link you want to insert. You can then choose the details of the link and click
Linking to the Online Version of Your Email
If you wish to provide a means for your readers to view your message online, it is as easy as adding the View Online component from the Content tab to your message (if it is not already there by default). By adding the component it will automatically link to the online version of the message.
If you would prefer to customise your own view online link, you can by following these simple instructions:
- Edit the message in question.
- Add a Text component to your message in the position required.
- Type in the custom text you wish to use eg. "Having troubles viewing this email? Please click here to view online".
- Highlight the text you wish linked.
- Click the the floating toolbar. icon on
- Select to Link to the View Email Online option from the drop down list.
- Click Open in a new window.
Linking to a Form
There are many things that you can do with a form and in some cases you might like to send an email out that has a link to a form. Some examples of the types of forms you can create in the system and link inside of your email messages are listed below:
- Subscribe Forms
- Unsubscribe Forms
- Update Profile Forms
- Survey Forms
- RSVP Forms
Let's take a look...
- Go to Messages.
- Select the message in question and click Edit on the right.
- Type in the text you want linked or add the button / image you want linked.
- Highlight the item to link.
- Click the icon on the floating toolbar. A new window will open.
- Select Web Forms on the left.
- Using the drop down selection for Link To select the type of form you wish to link to.
You can choose from:
- Form for the Subscribe Form option
- Update Profile Form
- Unsubscribe Form
- Confirm Subscription Page (for Double Opt-in process)
Linking to an Email Address
A mailto link is a link in your message that once clicked takes the recipient straight through to the email client on their computer / device so that they can send an email through to that email address.
Although these types of links do not have very good compatibility across email clients and do not provide any tracking or reporting statistics, these links are still commonly used in many email messages.
- Type an email address into the body of your message where required.
- Highlight the email address and click the (insert link) icon on the toolbar.
- In the Insert Link window, set the Link To drop down option to Email Address.
- In the Email Address field type in the address you wish to send the email to.
- In the Optional Subject field, type in the subject you want the message to send with.
- Give the link a name.
Linking an Image Attached to a Paragraph Component
- Edit the message in question.
- Click once onto the Image component containing the image - this will open up the settings on the right for this component.
- Click the icon beside the image settings - this will open up a new window.
- From here you can link to an external webpage, an email message, an email address, an uploaded file or image, the view online version of your message, or a form.
Linking the Call to Action Attached to a Paragraph Component
If the email message you are creating has a lot of content, it can become overwhelming to your readers.
By adding in Read More Links or Call to Action Links, you can add a snippet of your newsletter article to your message and link to the bulk of the content hosted in another location. Your reader would then read the snippet of the article you provide and if they find it of value / interest to them, they will click the link and be redirected to the additional content.
Like all links when clicked you will receive reporting on who clicked to read more on the particular topic which may come in handy if you wish to personalise the content of your messages to your readers to only display content that may be of interest to them.
- Click once onto the Paragraph component you want to add this to - this will open up the settings on the right.
- Find the Call to Action panel on the right and switch to ON.
- Click - a new window will open up. From here you can set what you wish to link to.
- After you have added a link into this location you can then format this as required.
If you wish to turn off the Call to Action link, simply move the switch to OFF in the call to action panel on the right.
The Web Links Component
The weblinks component allows you to add some navigational links (or any type of link) to your email messages. The weblinks component is traditionally added above or below your header in your email message.
- Drag a weblinks component onto your message from the Content section of the message editor.
- Select the component and the settings will open up on the right of the screen.
- Click the icon to the right of the link name to insert the link.
- Then click once over the link name and you will be able to type in your own custom link name.
Adding a Link to Like (Facebook), Tweet (Twitter) or Share (LinkedIn) Your Email
You can add social links within your message to allow your recipients to share the message on their own social accounts.
- Edit your message.
- Place your cursor in your message, where you would like the social icon to appear.
- Click the (insert link) icon from the floating toolbar.
- Choose Social Sharing from the left of the window.
- Select the type of social icon (e.g. Facebook).
- Select the icon you would like to use.
Looking to insert various social media icons into your email? See Add Social Media Icons to an Email.