Overview: Events 🎬

Last updated
20250619

Article type
Overview

Applies to
Starter, Business, Pro-Marketer

Special contents
Common questions · Power Session Video

Details

Our Events module allows you to easily create, manage and market your events. You can manage all of your events using the Events section in the sidebar.

Event Types

We support two types of events; those created in our platform, as well as those synchronised into our platform via our Eventbrite integration. You can actually use both event types at the same time!

Furthermore, if you're just looking for something simple (collect RSVPs and send a reminder to those that do), you don't even have to use the Events module - we have a specific automation example for this scenario too.

Events Created in Our Platform

These events are created and edited within our platform.
We don't handle any payments or ticket sales - our platform simply lets you market events to your contacts, with a view to getting them to register / sign-up to them.
When someone registers for an event, they do so via our platform by filling in a standard form
Forms overview.
While our platform houses the registration / RSVP form, it won't create an event 'information page'. You'll need to create this page externally (such as on your own website) if you need one for your event.
Furthermore, our platform won't create a 'registration page' to house the form (though you could just directly link your users to the registration form and add your branding to this).
Design & Customise the Appearance of a Form.
You can use Automations in our platform to send pre- and post- event comms to your contact lists.
You will have access to an Event component, which you can drag into your email design when using our email editor. This allows you to easily 'connect' to an event you've created in our platform and bring in the event image, start & end date / time, event description and more, to quickly create an email campaign for your event.
You can easily create an 'Add to Calendar' link based on your event start date & time and include this in your email.

Eventbrite Events

These are synchronised via the Eventbrite integration.
Using the Eventbrite Integration.
Events need to be created within Eventbrite, and all event data - including details of anyone that registers, are then sync'd across to our platform.
Any edits to event times, dates, details, etc need to be performed within Eventbrite.
Recurring events (or events with multiple dates / times) are supported.
Eventbrite handles the ticket sales, payments, etc.
Registration & information pages for these events are hosted by Eventbrite.
You can use Automations in our platform to send pre- and post- event comms to your contact lists.
You will have access to an Event component, which you can drag into your email design when using our email editor. This allows you to easily 'connect' to an event you've created in Eventbrite and bring in the event image, registration / information links, start & end date / time, event description and more, to quickly create an email campaign for your event.
You can easily create an 'Add to Calendar' link based on your event start date & time and include this in your email.

Common Questions

Q: Does the Event component support both types of events?
A: Yes, you can use it for both sync'd Eventbrite events (via the integration), as well as events created in our platform.

Q: Can you add multiple Event components into the same email?
A: Yes! You can even have a mixture of event types in the same email, by using multiple Event components.

Q: Is Conditional Content supported on the Event component?
A: Yes!

Q: Do events created in our platform support an event series / recurring events?
A: No, only Eventbrite events support multiple dates / times attached to a single event (ie. an event series).

Q: Do you handle ticket sales & payments?
A: Our platform does not, but Eventbrite does. Our platform only handles registrations (if you use a form attached to your list) & the marketing side of things. If you need a system to handle ticket sales & payments, or recurring events (ie. events in a series), use our Eventbrite integration.

Q: How can I find contacts who have registered for an event?
A: See Locate Contacts That Have Registered for an Event

Q: How do time zones work for events?
A: When adding a date and time to your event, this is set as per whichever time zone you have setup in your profile. As such, we recommend you manually write the time zone next to the event date & time when you create your event emails - especially if you have readers or attendees located in other areas. However, any 'Add to calendar' links will automatically be converted to the recipients' time zone, once saved into their calendar. Below is an example of the exact same event, but viewed by two different logged-in users. Each user has a different time zones set (the first as GMT +9:30 Adelaide & the second GMT +10 Brisbane).

Power Session Video

Check out our video recording below, from a Vision6 Power Session on this topic.

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