If you're writing a lengthy eNewsletter, it used to be common practice to create a table of contents at the top, then have it link down to various sections within your email.
Sadly, many email clients (Gmail, Yahoo, Outlook online, etc) have dropped support for this function. As such, we no longer support it either - as it would have been 'broken' for many of your email recipients.
Another way of achieving this is to create one main email and link the various sections / articles off to other, smaller, 'article specific' emails that you've built in our platform ...and we have a guide for this too!
However, despite a lack of support in the market, if you want to still really want to use the old method (and you have some knowledge of HTML code), you can still enter HTML code view (on a text component) when designing your email and add in your anchors and links that way.
There are likely a number of resources provided via a Google search on how to add and link to anchors within content, but note we don't offer or provide support for this as it is a legacy method.
Shorter Is Better: The Benefits of Concise Content
Marketing & email design best practice says it's better to keep your emails concise. One way to do this could be to feature teasers for your various articles and then linking off to the full read elsewhere, such as on your website or intranet.
- Using teasers for articles builds anticipation
- Showing a preview and linking to the full read allows you to track who reads which articles and what content is more appealing (via your reports) - meaning you can create better, higher-performing & more relevant content in future by using these insights to guide you
- Posting content online helps with your SEO
- Large emails with lots of imagery take longer to download on mobile devices
- Contacts may ignore lengthy emails & elect not to read them
- A long email may cause contacts to unsubscribe