Identifying Contacts Who Do Not Open Emails

Details

We recommend keeping your lists up to date by removing contacts who aren't engaging in your emails over an extended period of time. After all - if someone's not engaged with your content, is it really worth sending to them?

Removing these contacts will help improve the open rates and engagement rates for your email sends. Furthermore, not only does a clean, organised database make it easier to manage contact data - it can also keep your costs down! 

How-to Guide

Contacts Who Have Never Opened an Email

1. Select Contacts from the sidebar.
2. Select & open the list you wish to work with.
3. Click the magnifying glass (advanced search) icon, as shown.
   
4. In the dialog that appears, select the first dropdown field as Date of last open, the second dropdown field as Is empty and the third dropdown field, as Yes.
   
5. Click Search. The screen will now update to show contacts who have never opened an email from you.
6. Select all of the people in your search results (by ticking the top checkbox).
7. From the Actions menu, select Unsubscribe or Deactivate depending on your preferred option.
8. Confirm the option to complete the process. Optionally, you may wish to delete these contacts too (so you don't have to pay for them) - you can do so via the Actions dropdown.

Contacts Who Have Never Opened an Email Prior to a Certain Date

1. Select Contacts from the sidebar.
2. Select & open the list you wish to work with.
3. Click the magnifying glass (advanced search) icon, as shown.
   
4. In the dialog that appears, select the first dropdown field as Date of Last Message, the second dropdown field as Before and then enter your desired before date into the third field.
5. Press + to add another search criteria to the list.
6. Select the first new dropdown field as Date of last open, the second new dropdown field as Is empty and the third new dropdown field, as Yes.
7. At the top of the search window, ensure the rule matching dropdown is set to all. Your search dialog should now look similar to this:
   
8. Click Search. The screen will now update to show contacts who have never opened an email from you.
9. Select all of the people in your search results (by ticking the top checkbox).
10. From the Actions menu, select Unsubscribe or Deactivate depending on your preferred option.
11. Confirm the option to complete the process. Optionally, you may wish to delete these contacts too (so you don't have to pay for them) - you can do so via the Actions dropdown.

Further Reading

For more tips & tricks on database maintenance & list cleaning, see List & Database Maintenance Tips.