Details
If a contact that you send to returns a permanent bounce, the system will automatically deactivate this contact for you. This saves you from sending to this contact again - which can affect your sender reputation.
Therefore, to maintain a clean list you may like to delete these types of contacts from your lists (it will also help keep your database size down).
How-to Guide
Search for & Delete Deactivated (Permanently Bounced) Contacts
- Select Contacts from the sidebar.
- Use the folder and list drop down menus at the top of the page to find the list that you wish to delete deactivated contacts from.
- You'll then need to use the Advanced Search tool to find all contacts who have been deactivated by using the below criteria:
If you are using our 'Allow Your Contacts To Take a Break' automation, be sure to add an additional filter into the search above - in order to exclude contacts that are on a break from you, so that you don't accidentally delete them. This can be achieved by adding a filter to search for the absence of a value in the 'break duration' field.
- Once you have your search results of all deactivated contacts in this list, you will select all and then choose Delete from the Actions menu.
We recommend to download this list of contacts prior to deleting so you can save a record for your reference!
Search for & Delete Unsubscribed Contacts
When a contact unsubscribes, we also add them to a master 'unsubscribers' list automatically. So even if you delete the contact from your list(s), they will always remain on the master 'unsubscribers' list. This special list is a bit like a safety net!
- Select Contacts from the sidebar.
- Use the folder and list drop down menus at the top of the page to find the list that you wish to delete unsubscribed contacts from.
- You'll then need to use the Advanced Search tool to find all contacts who have unsubscribed by using the below criteria:
- Once you have your search results of all unsubscribed contacts in this list, you will select all and then choose Delete from the Actions menu.
We recommend to download this list of contacts prior to deleting so you can save a record for your reference!