Google Analytics lets you track all kinds of user activity on your website. By appending Google Analytics tracking parameters to any website links within your email, you can enhance the data available to you in Google Analytics to see which particular emails are driving users to your website, which emails result in conversions and so on.
There are two ways to track links within your email using Google Analytics;
- You can setup our Google Analytics integration, which appends most of the tracking parameters to your links automatically, or
- You can add the relevant tracking parameters to the links yourself as you add links into your email while you're creating it.
This article explains the process for the first option.
Setup the Integration
- Select Integrations from the sidebar.
- Locate the Google Analytics integration and click
- Enter the domain name that you wish to have links tracked for, then click
The domain names that you add here will need to be domains that you own or manage, and domains that you already have Google Analytics running on. They should also be domains that you link to from within your email campaigns. For example, if your emails frequently link to content on your xyz.donuts and xyzshop.donuts websites, then you would add these two domains here.
. Repeat this process if you have additional domains to add for tracking email-to-website traffic & engagement.
- When finished, click . Any clicks to your website that were derived from email campaigns will now be tracked in Google Analytics.
If you are using the Google Analytics integration (as per the instructions above) but still manually include tracking parameters within your URLs, then our system will not append tracking parameters to your email links, so as to not cause a conflict with two sets of tracking codes.
Where to Find Campaign Data in Google Analytics
- Log into Google Analytics.
- Select Acquisition, Campaigns, then All Campaigns. Your data will be available here.
Clicks can take up to 24 hours to appear in some Google Analytics reports.
For any additional assistance, please refer to your marketing agency or Google Analytics subject matter expect.