Details
Google Analytics lets you track all kinds of user activity on your website. By appending Google Analytics tracking parameters to any website links within your email, you can enhance the data available to you in Google Analytics to see which particular emails are driving users to your website, which emails result in conversions and so on.
There are two ways to track links within your email using Google Analytics - both work with Google Analytics 4;
- You can setup our Google Analytics integration, which appends most of the tracking parameters to your links automatically, or
- You can add the relevant tracking parameters to the links yourself as you add links into your email while you're creating it.
This article explains the process for the first option.
How-to Guide
Setup the Integration
- Select Integrations from the sidebar.
- Locate the Google Analytics integration and click . The setup screen will appear (as shown below)...
- Enter the domain name that you wish to have links tracked for, then click . Repeat this process if you have additional domains to add for tracking email-to-website traffic & engagement.
The domain names that you add here will need to be domains that you own or manage, and domains that you already have Google Analytics running on. They should also be domains that you link to from within your email campaigns. For example, if your emails frequently link to content on your xyz.donuts and xyzshop.donuts websites, then you would add these two domains here. - When finished, click . Any clicks to your website that were derived from email campaigns will now be tracked in Google Analytics.
If you are using the Google Analytics integration (as per the instructions above) but still manually include tracking parameters within your URLs, then our system will not append tracking parameters to your email links, so as to not cause a conflict with two sets of tracking codes.
Tracking Parameters & Where to Define Them
- utm_medium - This will always display as 'email'.
- utm_campaign - This will be the text entered in the “Google Analytics Campaign Name” field (you can set this when editing the message details of an email). If none is set, then the "name" of the email message will be used. Note that transactional email messages will use the “Group Name”.
- utm_content - This will contain the link’s “Name” (you can set this when you hyperlink text, buttons or images in our email editor). If none is set, then the link URL will be used.
- utm_source - This is the host name you use to access our product.
Where to Find Campaign Data in Google Analytics
- Log into Google Analytics.
- Select Acquisition, Campaigns, then All Campaigns. Your data will be available here.
Clicks can take up to 24 hours to appear in some Google Analytics reports.
For any additional assistance, please refer to your marketing agency or Google Analytics subject matter expect.