SMS Sender IDs

Details

SMS Sender IDs only apply to accounts that reside on our Australian infrastructure. Only users with 'Full' (or higher) access level can create & manage Sender IDs. 

Due to ACMA (Australian Communications & Media Authority) regulations in Australia, all SMS messages not using the shared system number will need to have an associated Sender ID within your account on our platform.

A Sender ID can be setup for the following types of SMS 'from' number options;

• Your own mobile number: Two-way communication (all replies will go to your handset) but no reporting is provided.
• A brand name (for example, 'XYZ Donuts'): One-way communication (cannot be replied to) with reporting available.
• A dedicated number: These can be rented from us. Two-way communication with reporting available.

In this guide, we'll explain the requirements, approval processes - and will show you how to set one up. 

How-to Guide

Add a Sender ID - Your Mobile Number

By default, we only support 'from' mobile numbers in Australia & the United Kingdom.

1. Open the Account area (⚙️ icon, at top right).
2. Select Sender IDs from the sidebar.
3. Click Add Sender ID.
4. Select the Your Mobile Number option, then enter your mobile number.
   
5. Click Continue.
6. We will send a verification code to this number. Once received, enter it into the field provided on screen. When done, click Verify Your Mobile Number.

Nice work - you can now create & send SMS messages from this mobile number!

Add a Sender ID - Brand Name

Brand Names (aka alphanumeric sender IDs) are not supported in some countries, including in New Zealand and in the United States of America. If you send to contacts in unsupported countries, your SMS will not arrive at the destination handset.

1. Open the Account area (⚙️ icon, at top right).
2. Select Sender IDs from the sidebar.
3. Click Add Sender ID.
4. Select the Brand Name option, then enter your brand name.
   
5. Click Continue.
6. Complete the application form, then click Submit for Approval.

Your application will now be submitted to our team for assessment. Once approved, you will receive an email from us and you'll then be able to use the Sender ID in your account.

Add a Sender ID - Dedicated Number

If you don't wish to use the shared system number (or any of the other options), you can purchase a dedicated number from us. Numbers are available in Australia, New Zealand and the United Kingdom.

If you are based in New Zealand, please reach out to our team to apply for a New Zealand SMS shortcode (note that the application process for shortcodes in New Zealand is complex and can take up to 10 weeks to obtain carrier approval.

1. Open the Account area (⚙️ icon, at top right).
2. Select Sender IDs from the sidebar.
3. Click Add Sender ID.
4. Select the Dedicated Number option.
   
5. Click Apply Now.
6. Complete the application form and press Submit Details.

Your application will now be submitted to our team and we'll be in touch regarding costs.

Manage Existing Sender IDs

Once you remove a pending Sender ID, you will need to add it again and go through any approval processes (if applicable).

1. Open the Account area (⚙️ icon, at top right).
2. Select Sender IDs from the sidebar. You will now be able to view all of the account's current Sender IDs. Any Sender IDs set to 'pending' can be removed, if desired.