The Link Report is a great tool to compare link popularity across your email message. To see the Link Report, select Reporting from the sidebar, open your desired email report, then select the Links tab along the top.
As with all email systems, reporting data will never be accurate is an email is forwarded, or sent to an email distribution list - as tracking links in an email are designed to be unique to a specific, singular contact record.
Some links cannot be tracked - such as plain text links and mailto / email links.
What Do the Numbers Mean?
There are three ways links can be clicked: By a contact who received the email in their inbox, By a contact that received your email in their inbox and then went to view their specific 'online' version of the email (a personalised link that's unique to them), and finally By unknown people who view the generic public version of the email (a generic 'online' link to the email).
Clicks from known contacts viewing their unique 'online' version of the email are included in these statistics. Clicks from unknown people (ie. people that view the generic 'online' version of the email and click on links) ARE also included here, as this report is not contact-specific. Because of this, some of the figures on this report will not match the Email Click Map Report.
- Coloured lines: Each link on the report has a grey and blue line. The grey line represents total clicks, whereas the blue line represents unique clicks. So if a single person clicked one of your links 8 times, then this would attribute 8 towards the grey (total clicks) line, but would only attribute 1 towards the blue (unique clicks) line.
- Clicks out of total clicks (grey line): This first number for the grey line represents the total number of clicks on this particular link. The second number for the grey line represents the total number of clicks across all links in your entire email.
- Unique clicks out of total unique clicks (blue line): This first number for the blue line represents the total number of contacts who clicked this link. The second number for the blue line represents the total number of times this link was clicked on.
If we take the allrecipes.com link in our screenshot above, you can see that this link was clicked on by 7 contacts and that it was click on a total of 12 times.