An automation is a message that is triggered to be sent when a form is completed and information is sent through, or on the anniversary or time of a date field.
- To send out a Thank you for Subscribing or Updating your profile email or SMS when someone submits a form.
- Sending out a message when an anniversary of a date is reached (eg. Birthday Message, Yearly subscription, etc).
You can setup multiple automations for the same trigger. This means you can send a 4 part newsletter series when someone subscribes via your website. If you're looking for information on the advanced automations, you can find it here.