An Automation is a message that is triggered to be sent when a form is completed and information is sent through, or on the anniversary or time of a date field.
Some examples of when you might set up an Automation are :
To send out a ‘Thank you for Subscribing / Updating your profile / etc email or sms’ when someone submits a form
- Sending out a message when an anniversary of a date is reached (eg. Birthday Message, Yearly subscription)
You can setup multiple Automation for the same trigger. This means you can send a 4 part newsletter series when someone subscribes via your website.
If you're looking for information on the advanced automations, you can find it here.