Achieve brand consistency across your account
If you have a corporate, agency, or pro marketer account you will have the option to turn on some advanced domain settings. These settings will assist you in achieving brand consistency across your account and in your email sends. Brand consistency plays a large part in your contact's trust in your brand. If your contacts trust your brand and the content they receive from you, they will be more likely to interact with your emails.
Turning this feature on does two things. Firstly, it will set the product access to use the hostname. This will mean that you can log in to the system via this URL. Please note that you don’t have to. You are able to continue logging in through the default URL you have been using.
The second thing that will change is that your tracking links will use the hostname instead of the default domain. This feature is what will assist with the brand consistency in your email sends. You may have noticed in some test sends you’ve done that if you hover your mouse over a link, the URL uses our domain. This is a tracking link and is used to provide accurate reporting for your email sends. Having this feature on will mean that instead of our domain, your hostname record will be seen here. This will help your contacts to trust your content because they won’t see a domain they aren’t expecting to see when interacting with your emails.
To turn these features on:
- Go to Account > Domains and click the ellipsis next to your configured domain
- Select 'Advanced Domain Settings'
- Click the toggle so that it says 'on', click 'save' and you are done!