Using the Content Assistant 🎬

Last updated
20240221

Article type
Step-by-step

Applies to
Business, Pro-Marketer

Special contents
Video 

Video

In this video, we'll take you through our Content Assistant feature - which allows you to create relevant, engaging content in the blink of an AI. Then, from 2m10s onwards, we'll show you how to modify your existing templates so that you can add a Content Assistant block.

To jump to a certain chapter, click the dots on the video timeline or use the chapter icon  near the bottom right of the video player.

How-to Guide

Create a New Email Using Content Assistant

1. Locate the Content Assistant panel on the dashboard and click Try it out. The Content Assistant dialog will now open.
   
2. Start by entering a prompt for the Content Assistant and explain what you would like it to create. For example, you could write: "Promote our doughnut cooking class on August 23rd, at the XYZ Donuts store in Brisbane City", or "Help our staff complete their internal security training on time. There is a prize for the first person to complete it". You can also add additional prompts to your query, such as: "Use Australian English", and / or "Write it in the style of James Bond" - and so on.
3. In the Type section, select Email.
4. Next, use the Goal and Tone sections to set the type & tone of the content you'd like to create. 
   
5. Click Create to generate the content, which will appear in the panel to the side. If you're not happy with the result, try altering the goal and tone options - or make adjustments to your query to fine-tune things. You can also use the forward and back arrows at the top of the preview to scroll through the results you've tried so far. Remember, you can always edit or adjust the generated text later on.
   
6. Once you're happy with the resulting text, click Add content to message.
7. The email template gallery will appear. Select a template as the basis for your email design. Only 'AI enabled' templates are shown here (we'll cover these in more detail below, in the next section of this article).
8. The system will now create a brand new email for you (using your chosen template) and open it for editing. From this point forward, everything in the email is fully editable - as normal. You can add to it, remove sections, change the font formatting or colours, add wildcards, conditional content, add links into the text - even cut sections of text and paste them into other parts of your email if you wish.
   
9. When done, click Save. You can now preview your message, then test it or run a Litmus inbox preview and then send your email when ready.

Add a Content Assistant Block to an Existing Template

1. Select Messages in the sidebar, then click New message. The template gallery will appear.
2. Select My templates from the dropdown.
   
3. Hover over the template you wish to use, then click the Edit option. Your template will now open for editing.
   
4. Our Content Assistant needs to know which text or paragraph component it can place AI content into - noting that you can only set one block per email for AI content to be inserted into. Select the text or paragraph component that you wish to allow the Content Assistant to use. Any text inside this component will get removed.
5. Next, open the Advanced panel off to the side and enable the checkbox titled Use for generated content.
   Our Content Assistant can also write a headline and button CTA for you, so if you (optionally) enable the Title and Call to action toggles on your selected component, these can be pre-filled by the Content Assistant.
   
6. When finished, click the arrow next to Save and select Save as Template option.
   
7. Give the template a name and click Save.
8. The template gallery will now open and display your new template among your others. Nice work - you've now successfully enabled this template for use with the Content Assistant. Repeat this process for any other email templates you'd like to add a Content Assistant block to.

If you have an Agency / Reseller, Corporate or Command Centre account, you can also add a Content Assistant block to your email templates and share these down to your sub-accounts, as usual.

Create Content (For Copying / Pasting) Using Content Assistant

1. Locate the Content Assistant panel on the dashboard and click Try it out. The Content Assistant dialog will now open.
2. Start by entering a prompt for the Content Assistant and explain what you would like it to create. For example, you could write: "Promote our doughnut cooking class on August 23rd, at the XYZ Donuts store in Brisbane City", or "Help our staff complete their internal security training on time. There is a prize for the first person to complete it".
3. In the Type section, select Content.
4. Next, use the Goal and Tone sections to set the type & tone of the content you'd like to create. 
   
5. Click Create to generate the content, which will appear in the panel to the side. If you're not happy with the result, try altering the goal and tone options - or make adjustments to your query to fine-tune things. You can also use the forward and back arrows at the top of the preview to scroll through the results you've tried so far.
6. Once you're happy with the resulting text, click Copy text. You can now create a new email or open an existing one and paste this text wherever you wish.
   

Locate 'AI Enabled' Templates

1. Select Messages in the sidebar, then click New message. The template gallery will appear.
2. Check the Filter AI Templates checkbox (as shown below) to see just the email templates that are setup to work with the Content Assistant.