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Google Analytics Tracking

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Vision6
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If you're using Google Analytics to track your website traffic, you can also track incoming traffic from emails that you've sent.

It's a great way to gain additional insight on your email subscribers, see who's converting and to measure your return on investment.

To connect Google Analytics, simply follow these steps:

  1. Click the 'Integration' menu item on the left
  2. Click the 'Connect' button beside the Google Analytics Integration option

    GA001.png

  3. Type in the domains for any links in your messages you wish to track and click 'Add'

    GA002.png


Once you've added your website domain the tracking will be applied automatically to your emails. Just log into your Google Analytics account to view all your stats as below.



Alternatively you can also set up your Google Analytics tracking by adding the unique link that is generated through the Google Analytics URL builder online.

Understanding UTM tags

Have your own GA link? Inserting any part of a GA code will prevent the integration appending UTM codes, so if you're only looking to include one or more UTM codes, the rest won't be added. This means you don't need to disable the integration for custom GA links.

Below is a summary of the UTM codes automatically appended for each send:

utm_source - originating domain, this will be the domain you used to login
utm_medium - email
utm_campaign - the name of your message within the platform. This can be changed in the message details tab.
utm_content - link name if it exists or the link domain if not

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