Help your emails reach the inbox
Email authentication is used to increase the deliverability and security of email messages that you send through our system.
The truth is short and sweet. You’re going to get better delivery rates and in turn, higher engagement, higher client retention and more sales. Email providers heavily rely on authentication to fight spam and prevent phishing, but also more generally as a way to determine whether or not an email will show up in the inbox instead of the spam folder.
Many email providers use authentication to track sender reputation. Without it, the chances of your emails being filtered or rejected are much higher.
Setting up your domain records will improve your email deliverability and your overall email campaign effectiveness.
Improve your brand image
Without SPF and Domain Keys to sign your emails, your emails will show that the email will have come from the ‘from’ address you specified, via [your ESP].
This can help improve the way your emails are perceived by customers using Gmail and other providers.
Protect your brand and domain
Email Authentication is just like placing a padlock on all emails you send through the system and stopping anyone else from using your domain without permission. Without the key, they can’t open the lock. Ultimately, this maintains your reputation as a sender.
How it works
Email authentication works by configuring your domain to specify which services and providers can send emails on your behalf. It is all based on the ‘from address’ of your emails from each of your email service providers. The mail servers that receive your emails will check for valid SPF and Domain Keys based on your DNS records and then accept or reject the email.
We recommend configuring Domain Keys and SPF with all of your email providers. Emails which fail an SPF or Domain Keys check at the receiving mail server, are most likely going to end up being rejected or sent to the spam / junk mail folder. Adding both SPF and Domain Keys will help maximise your delivery and improve results in your email marketing.
You can find instructions on how to add your domain records here.