A virtual number is a mobile phone number that you can use to subscribe contacts to a list by sending an SMS to the number. They are generally used for competitions, offers or data acquisition and are advertised on print material or radio ads etc.
The advantage of getting a Virtual Number set up is that you can receive incoming SMS messages sent to the number as opposed to only responses to an outgoing SMS. The incoming SMS data can be placed into one database field or multiple fields, depending on how it is set up.
If you'd like to set up a Virtual Number or know more, submit a request and we can help you out.